Anya Hindmarch Universal bag

A large purple tote bag designed by Anya Hindmarch and made by the Solent Group (Solent International Ltd) for Sainsbury's, a green version also being available through Waitrose. The Universal bag is intended to tackle a number of sustainability problems by being desirable, durable, and reusable. It is made of 100% recycled materials and is, itself, 100% recyclable. The bag has a returns pouch, with a printed Freepost returns label, into which the bag can be folded, it will then be recycled locally. The two designs of bag were available in 334 Sainsbury's stores and 90 Waitrose stores, retailed for £10, and guaranteed for 10 years.

printed: "Anya Hindmarch. The Universal Bag" (front)

printed: "The Universal Bag. Designed by Anya Hindmarch for Sainsbury's. The Universal Bag. This bag is made from 100% reclaimed plastic. It is the first shopping bag to be guaranteed to last ofr 10 years and is fully recyclable. This is a collaboration between Sainasbury's and Anya Hindmarch snd together we are aiming to elimintate single use plastic bags where possible. Cleaning: In event of any spillages always wipe clean using a soft clean cloth. Allow to air dry. Important: This bag is water resistant. Weight tested to 12KG. Do not put sharp objects into this bag. Do not overload this bag. To activate guarantee, return bag using freepost address and include your contact details for a replacement to be issued. Guarantee is invalidated if these conditions are breached. In order to recycle this bag at end of life please visit: anyahindmarch.com/theuniversalbag. Alternatively, turn bag inside out and fold into the pocket, then put it into a post box for us to recycle. The Universal Bag. Produced in China for S.I.L PO Box 7860, Christchurch, BH23 9JD, United Kingdom. solentgroup.co.uk" (swing tag)

printed: "The Universal Bag.Designed by Anya Hindmarch for Sainsbury's. This bag is made from 100% recycled plastic and is the first bag of its kind to he guaranteed for 10 years. This is a collaboration between Sainbury's and Anya Hindmarch and together we are aiming to eliminate single use plastic bags where possible. In order to recycle this bag at end of life please visit anyahindmarch.com/theuniversalbag. Alternatively, turn the bag inside out and fold into the pocket, then put it inot a post box for us to recycle. To activate guarantee, return bag using freepost address and include your contact details for a replacement to be issued." (inside pocket)

printed: "Freepost RUCL-STYT-YZAZ. Solent International Ltd. Unit 7. Towngate Business Centre. Everite Road. Widnes. WA8 8PT" (inside pocket)

printed: "Cleaning: In event of any spillages always wipe clean using a soft clean cloth. Allow to air dry. Important: Do not overload this bag. Weight tested to 12KG. Do not put sharp objects into this bag. Designed by Anya Hindmarch. Produced in China for S.I.L PO Box 7860, Christchurch, BH23 9JD, United Kingdom. solentgroup.co.uk. Made from 100% polyester. Made from 100% recycled materials. Guarantee is invalidated if these conditions are breached. Batch code: 1306921" (label)

AIBDC : 009327