Dr West's Miracle Tuft Toothbrush

An orange coloured, medium size, Dr West's Miracle Tuft toothbrush. Originally released in February 1938, this toothbrush was the first successful commercial application of nylon, marketed as the DuPont 'Exton' bristle. Manufactured by the Western Company in collaboration with DuPont, Weco's exclusive franchise on the use of the bristles expired in 1940. This allowed other manufacturers to introduce nylon bristles into their product ranges such that by the 1950s, it is estimated that 80% of all toothbrushes had synthetic bristles. This example dates to circa 1940-1945 and is believed to have been traded/gifted to a Briton by an American GI during WWII. The toothbrush contains a hanging hole at the end of the handle and the brush head consists of three rows of bristles in a double convex design, each tuft secured with a metal staple. The original sealed glass packaging is missing.

moulded: "DR. WEST'S Miracle-Tuft. USA. M" (handle)

AIBDC : 008457