Working alongside Coca-Cola European Partners (CCEP), the designers Kinneir Dufort created this ‘twist’ bottle for the Abbey Well Spring Water range. It is 100% recyclable, contains 28% less plastic than the previous design, requires less energy to make, transport and recycle and weighs just 8g. The design of the bottle encompasses a subtle inclusion of structural ribs in an ‘Arrow’ design, reflecting the globally recognised recycling logo and guiding consumers on twisting the bottle after use to encourage recycling. The label features the wording ‘Recycle Me’ on the outside of the bottle and a prompt to ‘Peel Me Here!’ The reverse side features further information about the brand, the new lightweight bottle and a ‘Recycle It!’ call to action image. At end of use, the twisted, compacted bottle is intended to reduce environmental impact. The bottle was Highly Commended at the 2017 Horners Bottlemakers Awards.