Homepride Baking set

A baking set in the shape of a man wearing a bowler hat. This set is incomplete. Present: A bowler hat which becomes a flours shaker, A head which becomes a mixing bowl, the body which is storage for the set, a mixing spoon and rolling pin held in his hand, a measuring cup conatined in the body. Not present: A set of measuring spoons, foil baking tray, pastry cutters housed in the feet. This set is based on the advertising character Fred the Flour Grader. In 1964, Spillers flour (which would become Homepride flour) were approached by two copy writers called Bob Geers and Bob Gross. They had an idea for an advertising campaign which featured Chief Flour Grader, Fred.

moulded: "MADE IN ENGLAND. BY PETER PAN PLAYTHINGS LTD. BY COURTESY OF HOMEPRIDE FLOUR. (C) SPILLERS LTD 1979" (underside)

AIBDC : 007886