A cylindrical blow moulded PET bottle made for Norwegian Voss artesian water in the 2000s. Launched in April 2000, this bottle has become the instantly recognisable trademark for the brand and was designed by Neil Kraft of the creative design agency Kraft Works. The same design ethos was applied to the design of the water bottle as to that of a perfume to encourage image conscious consumers to purchase. The product is only available from high end outlets rather than from the supermarket shelf. The colourless bottle has a shrink wrapped label with silver coloured print and a sliver coloured screw top which echoes the same cylindrical shape of the bottle.