Commercial photography

In 2014 David Lineton graduated from the AUB with a First Class Hons BA in Commercial Photography in 2014. During his final year he used the MoDiP collection to inform two major projects, here he explains how he found the process.

MoDiP objects featured in two of my final year Projects. The first project was titled Unnecessarily Complex Contraptions. This series of images looked at over-complicating a simple process such as making a cup of tea or frying an egg. The series consists of four images and referenced illustrators such as Heath Robinson and Rube Goldberg who drew caricatures of machines that would aim to make a simple process have a complex mechanical alternative. The final images aimed to generate a professional series of images that would feature in my final graduate portfolio.


David Lineton

The second project looked to visualise a timeline in design it aimed to find a visual way of showing products that have been developed over time. This project consisted of five images each featuring a selection of design in a specific product such as Lamps, Razors and Radios. When the image is read from the left to right, the rope shows a journey of design. Through set design each demonstrates a specific period of time. The items were sourced from the MoDiP collection. The final images aimed to generate a professional series of images that would feature in my final graduate portfolio.


David Lineton

The resulting images were printed onto Duratrans and were presented on hand made lightboxes. A selection of images from both projects were used in the AUB Graduate Show 2014 and the Cathexis Graduate show in London.

Having the Museum on campus meant that I was introduced to the collection in my Art Foundation at the beginning of my study at AUB. However, it was not until my final year of my degree that I contacted MoDiP, this was because of an exhibition that they had on which took my interest and I saw a possibility to create a collaboration. Once I made contact I then explained how I wanted to feature MoDiP artefacts within my projects and was guided through the loans process.

I used the collection by developing a concept and carrying out research into the project that I was working on, I would then look at artefacts in the MoDiP catalogue and generate mock up and try out visual ideas that featured some of the artefacts as styling elements.


David Lineton

Selecting the object was straightforward, with the filters and search terms that featured on the online MoDiP catalogue I was able to quickly refine my search. Once I had decided which artefacts would work with the projects I would arrange studio space and the loan of the artefacts, this was done mostly through email.

Currently I am Freelancing in London as a Still Life Photographer and also as a photographic and digital assistant. Any down time I spend working on personal projects and collaborations. The projects that I underwent at university made me develop quickly and professionally. They gave me a great guide and structure for the beginning of my career.

David Lineton is a still life photographer who currently freelances in the London area. David works using photography as a visual language to express his thoughts, allowing him the freedom to be creative with light and set design as these are his main areas of interest.