Classification
Description
A Saywyer's View-Master reel No.4000 of Jerusalem. The reel comprises a cardboard disc containing 14 full colour Kodachrome images of 'The Holy City'. The View-Master system was invented in the late 1930s as an improved 'stereoscope', superseding the ones that had been popular at the turn of the century, smaller, neater and in colour too. The View-Master's heydays were in the 1940s and 1950s when they became very popular. This example is contained within a printed paper sleeve.
Inscriptions
printed: "4000 JERUSALEM View-Master Made in Reel USA UA Pat. 2.189,285 ENG.PAT. 538,492 CAN.PAT 406,893 FOR.PATS. PEND The Holy City Palestine. Copyright 1949 Sawyer's Inc. Portland 7. Oregon"" (centre of disc)
printed: "Sawyer's View-Master. One View-Master Reel containing 7 full colour three dimension pictures. " (front of paper sleeve)
printed: "SPECIAL INSTRUCTIONS The pictures in this reel are made on full colour KODACHROME filmand should be handled carefully. Do not touch pictures with fingers. Clean with a soft cloth or camel's hair brush. Do not store in hot place. Keep reel incarton when not in use. Ask you dealer for a complete list of other View-Master reels. Hundreds of world-wide scenes...and children's reels available. SAWYER'S INC. Portland, Oregon." (back of paper sleeve)
Object number
AIBDC : 008948SA