Tupperware parfait bowl, 6 of 6

One of a group of six, small, Tupperware sundae/parfait bowls, circa 1970s. Injection moulded in grey coloured, translucent polyethylene, each bowl sits on its own saucer and has a Tupper Seal airtight lid. The seal was the design that really singled out Tupperware as a unique and innovative alternative to traditional methods of food storage. Based on an inverted paint can lid, customers were advised to press down the lid and then lift the edge to 'burp' out the last of the air: the vacuum seal created would keep food fresher for longer. Despite early attempts to sell his products in US department stores, Earl Tupper made the decision to concentrate exclusively on direct-selling from 1951 when he appointed Brownie Wise as Vice President of Tupperware Home Parties. Tupper sold the company in 1959 but the brand has continued to prove commercial success, now known as Tupperware Brands Corporation.

moulded: "Tupperware 754-40" (base)

moulded: "Tupperware 733-48" (lid)

AIBDC : 008920.6