A clear, polystyrene (PS) storage tub with a green polyethylene (PE) lid, manufactured by Airfix Plastics Ltd in the 1960s. The company was originally founded in 1939 by Hungarian businessman Nicholas Kove, who began making rubber toys but then turned his attention to plastics when rubber supplies were diverted for military use during WWII. In 1947 he introduced a range of cellulose acetate combs and in 1949 developed a model tractor in kit form, at first in cellulose acetate and later in a more stable polystyrene. The company steadily expanded their range of model kits so that by the late 1960s, the brand had become synonymous with plastics scale-models. However, throughout they were still producing other general plastics products such as homewares, games and toys. In 1972, David Sinigaglia, Managing Director of Airfix Industries, set up the design subsidiary Crayonne to try to improve the image of plastics, approaching Conran Associates to apply high design principles to everyday homewares (see AIBDC : 008800).