Biba clothes hanger

Description

A BIBA branded clothes hanger, made of injection moulded polystyrene and manufactured by Braitrim (trading as Braiform), a UK plastics company that specialised in making garment hangers and distributing them to clothing retailers in 30 different countries around the world. Braitrim patented this design in 1994, although the hanger likely dates to the early 2000s. It is called the 'classic' and supports the clothing at the point of the shoulders, with sloping arms that have a textured upper surface to aid grip. In addition to making hangers, the company developed a system for reuse by charging stores to collect and then return the hangers which it would then clean, re-pack and re-distribute from a depot in Sheffield, being the first ever closed-loop hanger service. At peak operation, 425,000 hangers were being processed each day and by 2019, the company claimed to have reused nine billion. At that time retailers were being encouraged to stop giving hangers away free with purchases but rather keep them in the supply chain to be re-used as many times as possible due to the potential for environmental damage; clothes hangers were being considered as harmful as plastics bags, straws and bottles. At the end of their usable life, the company would recycle the hangers and reuse the raw materials. Braitrim (UK) Ltd ceased trading in April 2020 and was acquired by Tam Hangers, which continues to produce, sell and re-use hangers in the international market.
Designers & Manufacturers
Designer (Person)
Manufacturer

Inscriptions

moulded: "Tel 0181 723 3000. Fax 0181 723 3001. Classic. by Braitrim. JT 542. T017I/1. Made in England. Reg Des 2036699. Recycling triangle 06. PS." (underneath)
printed: "BIBA" (front)

Object number

AIBDC : 008787

Date

1994 - 2007

Country

Material

plastic
PS hanger
polystyrene
metal hook
Dimensions
Width
420mm
Height
240mm
Depth
35mm

Colour