Classification
Description
A card of three 19mm diameter Leda Beauclaire shank buttons made by General Plastics Ltd. of Australia, circa 1958. The card states that the buttons are suitable for dry cleaning and that they are colour-keyed to the fashion trends of the day and are priced for retail at 1/9. Measurements given are for each button.
Designers & Manufacturers
Designer (Organisation)
Manufacturer
Inscriptions
printed: "LEDA BEAUCLAIRE FASHION BUTTONS DRY CLEANS PERFECTLY 1/9 CARD" (front of backing card)
printed: "Leda Buttons are made in Australia from the finest quality raw materials. Every button is colour-keyed to fashion by Leda's exclusive Permaloid process. Approved by the Federal Council of Dry Cleaners of Australia. Aslo ask to see Leda Permalon - Guaranteed Boilproof, and Leda Permalite, the exciting new Fashion Button. " (reverse of card)
Object number
AIBDC : 008623SA