Fred flour dispenser, 2 of 2

Front view of a flour dispenser showing the suited male figure. Side view of a flour dispenser showing the arms and feet. Rear view of a flour dispenser showing the bowler hat. Side view of a flour dispenser showing the arms and feet. Top view of a flour dispenser showing the bowler hat. Top view of a flour dispenser showing the dispenser in the head. Top view of a flour dispenser showing the inner surface. Close view of a flour dispenser showing the inner surface of the lids. Underside view of a flour dispenser showing the base of the feet. Front view of a flour dispenser showing the two examples together.
Front view of a flour dispenser showing the suited male figure. Side view of a flour dispenser showing the arms and feet. Rear view of a flour dispenser showing the bowler hat. Side view of a flour dispenser showing the arms and feet. Top view of a flour dispenser showing the bowler hat. Top view of a flour dispenser showing the dispenser in the head. Top view of a flour dispenser showing the inner surface. Close view of a flour dispenser showing the inner surface of the lids. Underside view of a flour dispenser showing the base of the feet. Front view of a flour dispenser showing the two examples together.
Details
Object number
AIBDC : 007885.2
Country
Date
1970 - 1979 (circa)

Description

A large container in the shape of a man wearing a bowler hat. The hat unscrews to reveal a recess for flour with a cover half of which has dispensing holes. There is a rectangular space on his chest where an adhesive label could go. The container is based on the advertising character Fred the Flour Grader. In 1964, Spillers flour (which would become Homepride flour) were approached by two copy writers called Bob Geers and Bob Gross. They had an idea for an advertising campaign which featured Chief Flour Grader, Fred.
Designers & Manufacturers
Designer (Person)
Manufacturer
Manufactured for

Inscriptions

moulded: "Spillers" (underside)
Dimensions
Width
90mm
Height
210mm
Depth
90mm
Colour