A blow moulded polythene bottle in the shape of a man wearing a bowler hat. It is thought that this 1970s bottle once contained bubble bath. The hat, which unscrews, is made from injection moulded polypropylene. This bottle is based on the advertising character Fred the Flour Grader. In 1964, Spillers flour (which would become Homepride flour) were approached by two copy writers called Bob Geers and Bob Gross. They had an idea for an advertising campaign which featured Chief Flour Grader, Fred.