Fred bottle

Front view of a bottle showing the suited male figure. Side view of a bottle showing the arms and feet. Rear view of a bottle showing the bowler hat. Side view of a bottle showing the arms and feet. Front view of a bottle showing the bowler hat lifted. Front view of a bottle showing the lid removed. Top view of a bottle showing the screw threads in the lid and neck. Underside view of a bottle showing the base of the feet.
Front view of a bottle showing the suited male figure. Side view of a bottle showing the arms and feet. Rear view of a bottle showing the bowler hat. Side view of a bottle showing the arms and feet. Front view of a bottle showing the bowler hat lifted. Front view of a bottle showing the lid removed. Top view of a bottle showing the screw threads in the lid and neck. Underside view of a bottle showing the base of the feet.
Details
Object number
AIBDC : 007882
Date
1970 - 1979 (circa)

Description

A blow moulded polythene bottle in the shape of a man wearing a bowler hat. It is thought that this 1970s bottle once contained bubble bath. The hat, which unscrews, is made from injection moulded polypropylene. This bottle is based on the advertising character Fred the Flour Grader. In 1964, Spillers flour (which would become Homepride flour) were approached by two copy writers called Bob Geers and Bob Gross. They had an idea for an advertising campaign which featured Chief Flour Grader, Fred.
Designers & Manufacturers
Designer (Person)
Manufacturer

Inscriptions

moulded: "WH" (base)
Dimensions
Width
70mm
Height
165mm
Depth
70mm
Method Note
body
hat
Material Note
plastic
PE body
polythene
polyethylene
PP hat
polypropylene
Colour