Fred flour shaker

Front view of a flour dispenser showing the suited male figure. Side view of a flour dispenser showing the arms and feet. Rear view of a flour dispenser showing the bowler hat. Side view of a flour dispenser showing the arms and feet. Top view of a flour dispenser showing the bowler hat. Top view of a flour dispenser showing the dispenser in the head. Top view of a flour dispenser showing the dispenser in the head. Top view of a flour dispenser showing the dispenser in the head. Underside view of a flour dispenser showing the base of the feet. Close view of a flour dispenser showing the base of the feet.
Front view of a flour dispenser showing the suited male figure. Side view of a flour dispenser showing the arms and feet. Rear view of a flour dispenser showing the bowler hat. Side view of a flour dispenser showing the arms and feet. Top view of a flour dispenser showing the bowler hat. Top view of a flour dispenser showing the dispenser in the head. Top view of a flour dispenser showing the dispenser in the head. Top view of a flour dispenser showing the dispenser in the head. Underside view of a flour dispenser showing the base of the feet. Close view of a flour dispenser showing the base of the feet.

Description

A flour shaker in the shape of a man wearing a bowler hat. The hat unscrews to reveal a swivel top that can be turned to select small dispensing holes or a larger opening. This shaker is based on the advertising character Fred the Flour Grader. In 1964, Spillers flour (which would become Homepride flour) were approached by two copy writers called Bob Geers and Bob Gross. They had an idea for an advertising campaign which featured Chief Flour Grader, Fred.
Designers & Manufacturers
Designer (Person)
Manufacturer
Manufactured for

Inscriptions

moulded: "MADE BY AIRFIX PLASTICS" (base)

Object number

AIBDC : 007880

Date

1970 - 1979 (circa)

Country

Dimensions
Width
90mm
Height
200mm
Depth
90mm

Colour