A flour shaker in the shape of a man wearing a bowler hat. The hat unscrews to reveal a swivel top that can be turned to select small dispensing holes or a larger opening. This shaker is based on the advertising character Fred the Flour Grader. In 1964, Spillers flour (which would become Homepride flour) were approached by two copy writers called Bob Geers and Bob Gross. They had an idea for an advertising campaign which featured Chief Flour Grader, Fred.