Sqezy bottle circa 1970

Front view of a Sqezy bottle showing the printed design.

Side view of a Sqezy bottle showing the printed design.

Rear view of a Sqezy bottle showing the printed design.

Underside view of a Sqezy bottle showing the moulded inscriptions on the base.

Top view of a Sqezy bottle showing the lid.

Classification

Description

A Sqezy brand dishwashing soap bottle, circa 1970, manufactured by BXL Cascelloid Division. Blow moulded in high density polyethylene, this example carries the dual pricing of pounds, shillings, and pence and the decimal currency adopted by the UK in 1971. For some months prior to decimalisation many products were priced in this way to soften the impact of a sudden change to a new system.

Designers & Manufacturers

Designer (Person)

Unknown

Manufacturer

Cascelloid

Inscriptions

printed: "Special offer. This pack not more than 2/8- or 13 1/2p. compared with standard price recommended pack. New Sqezy. more lather! more power! a GUARANTEED LEVER PRODUCT. 20fl. oz. 568c.c." (front)

moulded: "CASCELLOID" (base)

handwritten: "LEVER BROS 20 OZSQEZY CYLINDRICAL. CURRENCY PRICE ? DECIMALISATION ?1971. LOW DENSITY OFF SET PRINT (4 COLOUR)" (tie on label)