Fred salt shaker

Front view of a salt shaker showing Fred's smiling face.

Side view of a salt shaker showing the white hands and face.

Rear view of a salt shaker showing the white hands and head.

Rear view of a salt shaker showing the black bowler hat and body.

Underside view of a salt shaker showing the moulded inscription on the feet.

Top view of a salt shaker showing the single hole in the centre of the hat.

Top view of a salt shaker showing the screw thread on the hat.

Front view of a salt shaker showing it standing next to a pepper pot of the same character but made by a different company.

Classification

Description

A 1970s black and white salt shaker in the shape of a man wearing a bowler hat. This pot is made of injection moulded polystyrene and has a removable screw-fit hat for filling. This cruet is based on the advertising character Fred the Flour Grader. In 1964, Spillers flour (which would become Homepride flour) were approached by two copy writers called Bob Geers and Bob Gross. They had an idea for an advertising campaign which featured Chief Flour Grader, Fred.

Designers & Manufacturers

Designer (Person)

Unknown

Manufacturer

Airfix