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Playtex Living bra

Front view of a bra showing the long line panel. Side view of a bra showing the pointed cups. Rear view of a bra showing the long line of hook and eye fasteners. Rear view of a bra showing the long line of hook and eye fasteners. Close view of a bra showing the inside surface of the fabric. Close view of a bra showing the label. Front view of a bra showing the packaging. Rear view of a bra showing the packaging.
Front view of a bra showing the long line panel. Side view of a bra showing the pointed cups. Rear view of a bra showing the long line of hook and eye fasteners. Rear view of a bra showing the long line of hook and eye fasteners. Close view of a bra showing the inside surface of the fabric. Close view of a bra showing the label. Front view of a bra showing the packaging. Rear view of a bra showing the packaging.

Classification

Description

A black Playtex Living Bra, Style no. 1261, Size 40b, with a long back line and a double row of 7 hook and eye fasteners. Playtex introduced the Living Bra in the late 1940s but this example likely dates to post 1961 due to the trademark of wonderlastic. Complete with original illustrated box stating that it includes Spandex Elastic. There are four sections of side boning, probably Nylon, with cotton lining and v-shaped panels at the front. The straps are only elasticated at the point at which they join the bra. Playtex was created in 1947, the name a fusion of the words play and latex, and it was the first brand to mention lingerie on a television commercial in 1955.
Designers & Manufacturers
Designer (Person)
Unknown
Manufacturer
Playtex

Inscriptions

printed: "Playtex Style 1261 Size 40b" (label)

Object number

AIBDC : 000255

Date

1961 - 1969 (circa)

Method

extruded
elastane threads and boning sections
knitted
elasticated panels
woven
cups and front panels
stitched
construction

Material

textile
plastic
Spandex - trade name
PU
polyurethane
elastane
nylon boning
PA
polyamide
cotton lining

Colour

black