Shopping bag 329

The Shopping Bag 329 (also known as the Perstop Bag) was created in the 1950s by Perstop AB, a Swedish plastics manufacturer, and designed in-house. The ergonomic shape is both durable and sturdy, retaining its form, and it was made available in a variety of colours with a glossy, wipe-clean surface and stylish moulded-in stripes. The bag quickly became very popular in Sweden but fell out of favour during the 1960s when supermarkets started to give away free plastic carrier bags. With more recent environmental concerns, in 2006 Karin Bachstatter, CEO of Hinza AB and great granddaughter of Perstorp founder Wilhelm Wendt, decided to re-introduce the bag. Always manufactured in polyethylene, the new bags (see AIBDC : 008598) use sugar cane as their raw material, a renewable resource, instead of oil. The bag is considered so original and distinctive that it has been granted copyright protection as an article of Applied Art by the Swedish Society of Crafts and Design. In 2019, Perstorp AB transferred the intellectual property rights to the bag to Hinza AB and the bag is now officially recognised as the Hinza bag. This example was gifted to the museum by Hinza AB and dates to the 1950s, although the original handles have been replaced with modern LDPE.

moulded: "PP Perstop Product" (bottom)

AIBDC : 008597